Social media content is content which is created by companies or individuals for social networks such as Instagram, Facebook etc. These platforms are of particular interest to companies because they allow a much more direct interaction with users than classic marketing measures. Content on social media channels can have a considerable reach, and because of its close proximity to the user can often prove more effective than classic advertising. For us is important that social media content should always be authentic. Any guide should be a real help, and not just another means of advertising products or services.