Your brand is your image to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. The name, logo, mission and vision, website, packaging and promotional materials, marketing and promotion strategy, all the components together communicate your brand. An effective strategy gives you a major edge in increasingly competitive markets.
Web development is the process of building and maintaining a website for the Internet that is accessed through a web browser and hosted on a server, either on on-premises hardware or in the cloud. This includes everything from single plain-text webpages up to complex web applications. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks. In a broader sense, web development encompasses all the actions, updates, and operations required to build, maintain and manage a website to ensure its performance, user experience, and speed are optimal.
Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Mobile app development is rapidly growing. From retail, telecommunications, government and healthcare, organizations across industries must meet user expectations for real-time, convenient ways to conduct transactions and access information. Today, mobile devices and the mobile applications that unlock their value are the most popular way for people and businesses to connect to the internet.
E-commerce, also known as “electronic commerce,” is the buying and selling of goods or services electronically on the internet. It can also refer to other online activities like online auctions, ticketing and banking. E-commerce is an essential part of many businesses that rely on the sale of physical products or services online. E-commerce gives businesses the ability to reach more customers than traditional retail. With so many people making their purchases online, it is the fastest-growing retail market. It offers to consumers a more convenient way to shop for the products or services they need without having to visit a retailer’s physical location to make a purchase.
Graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website. Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.
Social media content is content which is created by companies or individuals for social networks such as Instagram, Facebook etc. These platforms are of particular interest to companies because they allow a much more direct interaction with users than classic marketing measures. Content on social media channels can have a considerable reach, and because of its close proximity to the user can often prove more effective than classic advertising. For us is important that social media content should always be authentic. Any guide should be a real help, and not just another means of advertising products or services.
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.
Email marketing is when businesses use email to promote their product or service. It is a type of direct marketing, which means the company communicates with the consumer without the help of an intermediary. Email marketing is valuable because it doesn’t cost much, yet it is very effective. Here are some examples of email marketing and different types of emails that you can use for your business: Promotional emails, email newsletters, welcome email, transactional emails, email reminders, nurture emails, cold emails.
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business. As people become more attached to their phones, text messages become the most direct line of contact. This has made text message marketing, or SMS marketing, one of the most effective forms of communicating with customers. But to do this in a proper way you need our support.
Shared Hosting allows multiple users/websites/accounts to be hosted on a single web server. Dedicated hosting, in its turn, is a single server solely devoted to one user. A Shared server is a good choice for those website owners who don’t have much technical skills to manage and control everything, but wish to build the online presence. With Shared hosting you have limited administrative access and can’t customize software configuration. Still, you have access to a cPanel, with which you can manage files, databases, email accounts, error logs, and some server analytics. A Dedicated server is a good choice for those who have technical background and can manage/configure the server on their own. Root access, provided with a Dedicated server, is a huge benefit if you need to make some server modifications.
Still need help?
Click on the red round button at the bottom right corner of this page. You can also email our support team at [email protected].