How AI is used in Google, Netflix, and Instagram

🔍 Google

  • Search: AI analyzes billions of pages to understand what your query means and provide the most accurate results.

  • Google Maps: uses AI to predict traffic, suggest the fastest route, and recognize locations.

  • Google Translate: with AI and Deep Learning, it can translate texts and even speeches in real time.

  • Gmail (Smart Reply / Smart Compose): suggests responses or automatically completes sentences.

🎬 Netflix

  • Movie/Series Recommendations: AI analyzes your viewing history and compares it with other users to suggest what you might like.

  • Video Quality Optimization: AI adjusts video quality based on your internet speed.

  • Original Content: uses data analysis to understand which types of movies/series will be successful, and then produces them.

📸 Instagram

  • Feed & Explore Page: AI determines which posts appear first based on your interests.

  • Advertisements: displays personalized ads according to your behavior in the app.

  • Face Recognition & Filters: Deep Learning recognizes faces to apply effects and filters in real time.

  • Content Moderation: AI detects spam, hate speech, and inappropriate content.

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