Why is SEO important?
Around 90% of users click only on first-page results. If your site isn’t there, the chances of visits are very low.
Improves user experience (faster, clearer, easier-to-navigate site).
Helps gain more customers and outperform competitors.
Increases the site’s credibility and authority.
The Two Main Pillars of SEO
- On-site SEO (On-page SEO):
Using keywords in titles, content, URLs, meta descriptions, and image alts.
Clear site structure and easy navigation.
Adding new and useful content (like a blog).
Site speed and mobile-friendliness.
2. Off-site SEO (Off-page SEO):
Link building (getting links from reputable sites).
Social media presence and content sharing.
Brand authority and site popularity.
Key Factors Affecting Your Website’s Google Ranking
Keyword in title – the title indicates what the page is about.
Keywords in content – use words people search for, naturally.
Inbound links (Backlinks) – how many other sites link to you.
Outbound links – link to other trustworthy sites; shows value.
Site age and reputation – older sites with quality content are more authoritative.
Image optimization – image alt text helps Google understand content.
Speed and mobile-friendliness – fast, mobile-friendly sites rank higher.
Social media popularity – how often your content is shared shows its value.
💡 In one sentence: Make your site clear, fast, full of valuable content, and well-linked – Google rewards it!
